The Ask:
Every month, Guaranteed Rate produces ads for the mortgage industry trade publication, The Scotsman Guide. Every month, we focus on new and exciting reasons loan officers should join Guaranteed Rate.

The Process:
I'm typically given a topic and asked to give it my spin. After rounds and perspectives, the ads become sharper and hit our recruiting messaging harder.

The Result:
Recruiting has been incredibly successful over the last several years in building the company.