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Fast Track Explainer | Motion Graphic | OriginPoint/Guaranteed Rate

Project type

Motion Graphic

Date

2023

Location

Chicago, IL

Role

Senior Copywriter

THE ASK:
Buyers were looking to get into their dream home fast, so OriginPoint (a Guaranteed Rate Company) wanted to make a motion graphic to share with homebuyers that had just gotten pre-approved for a mortgage. They wanted to make it celebratory and informative about they are now on the Fast Track (SM) to get their home in no time.

THE PROCESS:
I worked with a Senior Act Director to build the script and storyboards. We utilized the graphical elements the brand already used to drive home the point.

THE RESULTS:
The video has been watched and loved by hundreds of homebuyers.

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