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Fast Track Explainer | Motion Graphic | OriginPoint/Guaranteed Rate
Project type
Motion Graphic
Date
2023
Location
Chicago, IL
Role
Senior Copywriter
THE ASK:
Buyers were looking to get into their dream home fast, so OriginPoint (a Guaranteed Rate Company) wanted to make a motion graphic to share with homebuyers that had just gotten pre-approved for a mortgage. They wanted to make it celebratory and informative about they are now on the Fast Track (SM) to get their home in no time.
THE PROCESS:
I worked with a Senior Act Director to build the script and storyboards. We utilized the graphical elements the brand already used to drive home the point.
THE RESULTS:
The video has been watched and loved by hundreds of homebuyers.
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