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No one could have predicted what happened in 2020, but the housing market was showing a ton of opportunity for refinancing by the end of 2019. My Art Director and I were tasked with building a billboard campaign that encouraged younger families and single homeowners to refi.
We wanted to make these ads speak to the daily lives of our homeowners who might have tighter budgets. Thanks to the money saved, a refinance creates opportunities to help you live more. Maybe now you can afford to make room for the baby coming soon or go on a bigger and better vacation or have more date nights.
The campaign wasn't very long, but it was a successful campaign as refinances went up in the months before COVID.