The Ask:
No one could have predicted what happened in 2020, but the housing market was showing a ton of opportunity for refinancing by the end of 2019. My Art Director and I were tasked with building a billboard campaign that encouraged younger families and single homeowners to refi.

The Process:
We wanted to make these ads speak to the daily lives of our homeowners who might have tighter budgets. Thanks to the money saved, a refinance creates opportunities to help you live more. Maybe now you can afford to make room for the baby coming soon or go on a bigger and better vacation or have more date nights.

The Result:
The campaign wasn't very long, but it was a successful campaign as refinances went up in the months before COVID.