CV

Marks/Propelis | Chicago

Feb 2023 – Oct 2026

Senior Copywriter

• Led on-pack romance and e-commerce copy for 17 CPG brands within Topco’s $19.5B CPG private-label portfolio, contributing to the launch of 4,500+ SKUs nationwide.

• Managed copy across all brands by developing brand guidelines, mentoring writers, and collaborating with Designers as the voice and tone expert.

• Oversaw 6 brand refreshes from a copy perspective across product categories, bringing brand voices to life.

• Delivered high volumes of clear, engaging e-commerce product descriptions (~under 30 minutes per SKU) while consistently meeting tight deadlines.

• Built copywriting templates, messaging strategies, brand style guides, and internal training documents to ensure consistent messaging and efficient collaboration across brands and projects.

• Won the GDUSA Package Design Awards in 2025 and 2026 for a variety of packages, demonstrating strong packaging copy and creative collaboration.

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Guaranteed Rate | Chicago

Aug 2021 – Feb 2023

Senior Copywriter

• Led recruiting campaigns for Loan Officers (LOs) and Real Estate Agent partners, securing the most LOs nationwide and driving the company’s rise from being a Top 10 retail mortgage lender to Top 3.

• Maintained four brand voices—Guaranteed Rate, Guaranteed Rate Affinity, Proper Rate, and OriginPoint—adapting messaging for multiple target audiences and strengthening brand identities.

• Built original brand campaigns and customized marketing materials across media, integrating direct mail, video, OOH, social, and email, increasing sales and brand awareness.

• Co-directed a photo shoot for a recruiting campaign in Chicago Agent magazine, highlighting the company’s DEI organizations and attracting new Agent partners.

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Guaranteed Rate | Chicago

Jul 2018 – Aug 2021

Copywriter

• Built customized campaigns and marketing materials for Loan Officers (LOs) nationwide, integrating direct mail, OOH, social, and email to strengthen sales efforts and increase brand awareness.

• Penned the celebrated “Down to Finance” and “Don’t drag out your mortgage” billboards in Chicago’s Boystown neighborhood, earning recognition in the Chicago Tribune.

• Created integrated campaigns under tight deadlines across print, digital, social media, radio, direct mail, and out-of-home, enhancing brand visibility and attracting both buyers and agent partners.

• Developed long-form and short-form content for the rate.com Knowledge Center and blog, driving site traffic and increasing audience engagement.

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Sears Holdings Corporation | Chicago

Sep 2016 – Jul 2018
Copywriter

• Merged storytelling with SEO to write and enrich 2,500+ e-commerce product descriptions each year for Sears, Kmart, and hundreds of brands, like LG and Samsung, generating $25M+ in annual sales.

• Researched and created buying guides and articles for Sears and Kmart’s blogs to increase the site's traffic.

• Co-developed promotional homepage hero banners and a sponsored promotional landing page, elevating targeted sales and boosting product visibility.

• Received Sears’ Super Star Awards in Q2, Q3, and Q4 of 2017 for outstanding creative work.

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Aisle Rocket Studios | St. Joseph, MI

Oct 2013 – Apr 2016
Copywriter

• Developed high-quality sales and training materials for Whirlpool brands (Whirlpool, Maytag, KitchenAid, and Amana), including P-O-P, sales resource guides, channel and trade publications, brochures, conference workbooks, in-store kiosks, and trade show displays, equipping salespeople with knowledge to drive sales and increase product awareness.

• Built SEO-friendly messaging maps for a variety of appliance categories, organizing products and features for clear and consistent communication.

• Ran brainstorms with cross-functional teams, building collaborative environments and generating winning ideas aligned with client objectives.

• Scripted sales and training videos, developing educational materials and enhancing product knowledge with a director, crew, and talent on set.